How to Turn Your City into a Sword Fighting Destination with SXP Events

We have had many people ask how they might be able to bring the Sword Experience to a city near them. Turning your city into a sword-fighting destination with a Sword Experience (SXP)Event requires a combination of strategic planning, community engagement, and immersive experiences. Firstly,Sword fighting is an ancient martial art that requires precision, adaptability, and endurance. While training in a controlled environment is beneficial for learning the fundamentals, we believe when you practice in different locations and weather conditions it will help you develop a well-rounded skill set. One of the reasons why The Sword Experience creates a variety of events, from Elite, Academy, and Convention events, to Retreats and Tours. Whether you’re training in a gym, at the beach, or adjusting to the changing seasons, each environment offers you a unique advantage, enhancing your technique, balance, and mental resilience.

Partner with SXP Events & Adrian Paul
SXP Events, founded by Adrian Paul, offers high-quality sword training experiences worldwide. Reach out to us if you want to bring an event to your city, ensuring an authentic and exciting experience for participants.

Secure a Unique & Scenic Venue
We love a great location. Who doesn’t? Adrian talks about the location being just like a character in a screenplay, so choosing location that enhance the immersive experience, is important. Pick places that would look great filming and would make people interested in Sword Experience events in your area.

• Historic castles, forts, or medieval-style villages
• Scenic outdoor spaces (parks, beaches, forests)
• Martial arts dojos or large indoor event spaces

Engage the Local Community
It is always better to work together with a team to make your goals more attainable. Here are some ideas.

• Partner with historical societies, martial arts schools, and LARP (Live Action Role-Playing) groups.
• Collaborate with local businesses for sponsorships and promotions.
• Talk to the SXP team to see if you can offer discounted or early-bird registration for locals to encourage participation.

Look for a Weekend Experience
Many of the people who come through SXP events enjoy our two-day formats. Yes, they allow you less time to spend at the first day of the event so you can do other things, but more importantly they give you time to allow what you have learned sink in. That way, the next day, when you return your brain has been able to soak in the information, allowing you to master the sword moves, or choreography much more easily. So think out of the box for weekend activities that might attract the people to The Sword Experience. For instance, in 2025, SXP has partnered with two Celtic themed festivals where people, not only meet Adrian Paul , but also experience an activity that is tied to that specific type of event. Other types could include.

• Medieval or fantasy-themed activities (archery, jousting demonstrations, or role-playing scenarios)
• Cultural experiences (historical reenactments, local cuisine, or live performances)
• Networking opportunities (meet-and-greets with Adrian Paul, themed dinners, or after-parties)

Promote the Event
Promotion is key. Many times we hear from people asking us to bring our events to a certain area, only for them to find out that we had just held one there. Not everyone finds information the same way.

• Use social media, local influencers, and event platforms to spread the word.
• Once an event has been scheduled talk to the SXP about creating engaging content like teaser videos, behind-the-scenes footage, and testimonials. Or link to the hundreds of videos already created on the Sword Experience You tube pages.
• Encourage attendees to share their experiences with hashtags and event-specific branding.

Offering Different Experience Levels
The reason Adrian wanted to create The Sword Experience was not only to create varied types of events but ones that welcomed all types of levels. Choreographers, stunt professionals. martial artists, pop culture fans, sword enthusiasts, historians, thrill seekers, fitness enthusiasts, vacation travelers, have all attended because we include

• Beginners Those new to sword fighting.
• AdvancedExperienced martial artists, stunt performers or actors wanting to hone their skills.
• Themed events For those who want to have fun while feeling what it’s like to be on a movie set.
• SXP Retreats That not only give you Sword Fighting with a difference, but a vacation to get away from your norm, where you can not only explore local food and culture, but also get some relaxation time.

Develop an Annual Tradition
You’ve heard the saying “Work smarter, not Harder”? Then, if you enjoyed bringing the Sword experience to your area, the next year would be way easier, because you will already have an abundance of information to plan the next event. So if successful, make it a yearly or biannual event to establish your city as a sword-fighting hotspot. Consider teaming up with a local Sword Fighting School, or Martial Arts center, where participants can train with the Sword Experience twelve point system or you could even consider hosting smaller workshops throughout the year in conjunction with these organizations.

Turning your city into a sword-fighting destination with a Sword Experience (SXP) Event is fun and rewarding on many different levels